Graphic Design Rules for Posters

In designing posters, there are critical rules that a designer should understand and follow. Designing posters is an important aspect of design because your message must be relayed to the viewer within the first seconds of view. Besides, poster designing is a fun way of communicating the message. Designers must be aware of these rules since, in poster design, you mostly work with symbols, text, and fonts. The fundamental laws include:

Clarity and Visibility

The primary objective of a poster is to provide specific information such that the target audience can understand within few seconds. Therefore, designers should ensure that their data is precise and the target should be in a position to read it from a far distance.

The headline of the poster contains the critical information. Moreover, it is the most extensive text in poster design. Designers should go for headlines that have a readable typeface and attracts attention. For clarity issues, the headline doesn’t have to be fancy.

The second part in poster design is the body which is entirely text. Here, the information provided should be accurate and concise. The size of the text should be at least half size of the headline, and a stronger contrast should be used.

Size of the Shapes and Icons

This is one of the fundamental rules that designers should meticulously consider when it comes to poster design. It is crucial to note that most people see posters at a distance. This implies that designers should use symbols that will make them go closer to the poster. Therefore, color use is of the great essence when it comes to posters. Certain colors are known to attract the attention of the viewers. Designers are recommended to use bold and bright colors which will draw the attention of the viewer’s eye.

Size and the Location of the Poster

Once the symbol of the poster attracts the eye, the next thing that a viewer will observe is the text. It would be a total waste if the text isn’t visible or hasn’t been properly contrasted. Thus, the text should be visible and concise to make the viewer read all the information. Designers should note that long texts tend to be annoying to the target viewers.

Thinking about the internal factors of poster design, it is essential to consider external factors such as the location of the poster. The place where it’s located should be a position where most viewers can see it. If it is in a high place, a highly contrasted and larger text poster should be put into consideration.


Posters are made so that they can carry attention to a viewer at a glance. This can only be achieved if there is high contrast between elements. Designers are advised to opt for bold color and significant color backgrounds. Moreover, you shouldn’t design posters with the obvious designs and colors. Viewers become bored with something repetitive and usual. Try something new but with ideal contrast so that you can grab the reader’s attention at a glance.


In choosing the visuals, a dominant image is everything. Just like the case of text, it has to be visible and readable from a far distance. In posters design, designers should think deeply about factors such as focal points, elements, and illustrations. In addition, they should be careful with regards to layering of elements.